Being a spa or salon owner is no easy job. You have to manage a number of different aspects of your business, from marketing and promotions to customer service and financial accounts – every managerial decision falls on your shoulders.
That’s why we think spa and salon owners are some of the most handy people around. They know a little (and sometimes a lot more than just a little) on every facet of owning a business. And most of these super spa owners have this knowledge by working continuously to learn more.
In an effort to lend a helping hand and provide access to more knowledge, we have compiled a list of 5 books every spa and salon owner must read. We have carefully chosen these books as the best in their categories to enhance knowledge on what we believe are some of the key elements to success for a spa.
1) Who’s Your Gladys?: How to Turn Even the Most Difficult Customer Into Your Biggest Fan by Marilyn Suttle
Nothing is more important than customer service at a spa.. What determines whether someone will come back to use your facilities is the experience they have had previously. This includes everything from how your front desk greets them, to how well your staff reacts to customer demands. Who’s Your Gladys is a handy guide on how to deal with customers and it offers some great insights on what attracts and retains a customer.
2) Guerilla Marketing for Spas by Terri Levine
With a thousand different ways to market your spa available, it can be tough to figure out where to invest your money. This book offers an interesting take on marketing, by focusing on what really works and what is a must-do for spa owners. By cutting out what is irrelevant, it provides a focused look at marketing that works for spas, in addition to outlining no-cost and low-cost methods to promote your spa.
3) Built to Sell by John Warrillow
This book is a great read for any business owner. It explains great systems to create and manage a business that is automated – which means, a business that has the ability to function without the constant need for your presence. And isn’t that what every business owner ultimately wants? You can grab a free chapter from the book here.
4) Mind Maps at Work by Tony Buzan
The mind is the most powerful tool at your disposal, which is why this book is a great read. It goes through techniques of mind mapping that can be used at the workplace in order to increase efficiency and stem success. While it might sound a little boring to begin with, don’t write mind maps off just yet – these systems have been used by various companies, including Apple.
5) Leadership Wisdom from the Monk Who Sold His Ferrari by Robin Sharma
A must read for every spa owner, this book is an enlightening insight into leadership. We highly recommend this as we firmly believe that leadership is the most important aspect of getting the most out of your staff. Only a great leader can inspire, motivate and encourage their staff to get the best out of them – and it is only when your staff is happy that your business prospers. The book outlines how to create an environment that fosters trust, commitment and a mutual desire to succeed.
These books are sure to add some quality content to your bookshelves.
Have you read a book that changed the way you thought and operated your business? If so, share it in the comments below.
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