When it comes to online marketing, Google has a number of great tools that help drive your online efforts through the roof. We’ve listed 5 free Google Products that can help you take your online marketing to the next level.
This is a great tool that allows you to see what keywords or topics are currently trending, making it a top choice to search for relevant things to blog about, or to find topics to tailor your marketing efforts around. It is also helpful when conducting search engine optimisation, as it gives you a better idea of the keywords to use when defining your products and services
Google URL Builder
A Google Analytics tool that allows you to track links you use in emails or on social media channels, the URL builder is a must use in all online marketing efforts. Through it you can create custom URL’s for specific campaigns and it then allows you to track how many visitors visited the URL through the specified medium (eg: blog, ad on a webpage). It’s definitely one of the most helpful Google products, as it allows you to analyze what mediums and marketing channels are working for you and are bringing traffic to your website, which can help you improve conversion rates.
This allows you to link content you publish to your Google+ profile, thus showing you as an author for the content published. It’s relatively simple to set up, and helps you get higher ranking in search result, as a linked profile means your content is seen as coming from a more credible source than unlinked posts.
The Google Alerts tool allows you to save a search term or phrase, and notifies you when new results have shown up for the saved search – like an RSS for your custom searches. It’s great to track mentions of your brand, and to keep up with your competition and see where they are getting mentioned. It’s also useful to stay on top of latest news revolving around your industry or area of interest, and can help generate ideas for blog articles and marketing campaigns.
Hands down the best tool provided by Google, though it can be a little more complex to use than the ones mentioned above. This magical tool allows you to track visitors of your website and gives in depth insights into where they came from, how much they engaged, and what pages are getting the most hits. We believe it’s an absolute must have on your website in order to analyse user behaviour and determine what actions are being taken which lead to conversions.
If you are looking to expand your digital presence and put in more efforts into your online marketing, these 5 tools should definitely be in your armour.
Have any of you used these Google Products before? Comment below and let us know.
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