Facebook ad terminology can be confusing and overwhelming – but if you get it all right, it helps optimize your campaigns.
As a spa marketer, you need to know what you’re paying for and how to measure whether your efforts are worth the cost. This is why we have compiled here some of the FB ad terms which are highly relevant to spas. A sound understanding of these terms would help you build up strong & successful campaigns.
Bid – It’s the maximum amount that you’re willing to pay for each ad campaign.
Connections – This refers to the number of people who took action after clicking your ad – which include people who like your fan page, RSVP to an event, or install your app within 24 hours of seeing your ad.
Conversions – It can be defined as any action a person takes after seeing an advertisement. For new advertisers, a conversion may just be a click on the advertisement. For more experienced advertisers, conversions may be sign ups or visiting certain pages on your website.
Clicks – Clicks are literally clicks on your ads – they tell you whether people are engaging with your ads or not.
Impressions – They are the number of times your ads are displayed to users. Impressions are a raw number. People may see your ads once or many times. Anytime someone sees your ad, it counts toward your impressions.
CTR– Click through rate is the number of clicks divided by the total number of impressions. Clicks give you a general idea about how engaging your ads are but CTR gives you the exact idea about your campaign’s efficiency. It tells you what kind of offer/services are grabbing user attention & making them click.
CPC – Cost per click tells you how much it’s costing you (on average) each time users engage with your ads.
CPA – Cost per acquisition is the most accurate way to measure your campaign’s efficiency. Acquisition tells you about the quality and precision of your ads. Lots of acquisitions means that your ads are engaging and your destination URL encourages the user to perform the action that you call an acquisition (or conversion).
PPC – Pay per click is the most common way advertisers pay for ad campaigns. AdWords and BingAds use PPC, and you can also use PPC on Facebook as well as Linkedin. Under PPC, you only pay for each click on your ads by setting CPC bids on each network.
Spend – It is another simple metric that tells you how much you’re spending per network over a chosen time interval. By analyzing the running campaigns, it gives you a clear idea as to which network can be more profitable for your campaign.
Have your list of FB ads glossary? Leave them in the comments below and we will help you out!