Having the right marketing mix can be essential to the success of your efforts, which is precisely why it is important you use the right mix that is targeted to your goals.
In order to figure out what your marketing mix should be, you need to first consider what your goal is: do you want to retain customers or attract new customers?
Of course, for most growing businesses both retaining and attracting new customers are two very important aspects of their marketing results.. Which is why we recommend you understand what specific tools you can use to achieve both goals, and then maintain a healthy balance.
Click on the video below to find out more about the elements you can use in your marketing mix and what works best for retaining and attracting new customers.
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As always, thanks for watching!
I’ll see you in next weeks video,