Why E-Newsletters Should Be One of Your Marketing Priorities

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If you’re not sending e-newletters already, you should be.

It’s one of the most important aspects of online marketing and has numerous benefits, some of which are outlined below. These benefits are the top reasons we believe email newsletters are the preferred method of communication you should have with your customers in this online generation.

1) Cost Effective

Email newsletters are one of the most cost effective ways to stay in touch with customers, as there are no mailing or printing costs and you don’t have to pay for regular design work – most of the time you can get an e-newsletter template designed, and this template can then be used to send all e-newsletters.

2) Instant delivery

It’s possibly one of the fastest ways to let customers know about the latest news of your spa and to keep them updated. You can inform them of special offers and promotions at the click of a button, and can be sure that the message has been delivered to them on time.

3) Trackable

Unlike other methods of communication, using an enewsletter allows you to actually track the response to the information you have sent. You can actually see how many people opened your enewsletter, how many people clicked on any links you might have provided .. Not only is this helpful to see how well your newsletter has performed, it’s also great to determine what customers are actually engaging with and what kind of offers have higher conversions.

4) Retain customers

As mentioned before, email newsletters help you stay in touch with your customers in a cost effective manner.. and staying in touch with your customers is one of the most important aspects to retaining them. We’ve mentioned this a number of times: what is in sight in on mind. E-newsletters make sure you are on the mind of your customers regularly, so that you are their first recall when they require any services that you provide.

You should be sending email shots at least once a month, if not more. When possible, once a week is recommended. Keep your content relevant – updates on new offers and packages, news about your spa, information on spa services.

Lastly, make sure you don’t spam. Have people opt-in to your database and refrain from sending e-newsletters too often – once a week is the maximum that we recommend.

For any additional questions on email marketing, leave your queries in the comment box below. Our team of experts will get back to you at the earliest.

Be sure to subscribe to our e-newsletter to receive monthly updates on all the latest tips and tricks from the spa marketing community!

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